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About Us

man out hunting
Man on the porch with his dog

Our Story

We all have little things in our lives that lend a sense of home and place. For some, it’s a family recipe. For others, it’s a crisp newspaper and a warm cup of coffee on a Sunday morning. For Brent, the founder of Southern Point Co., it was a favorite shirt. Brent grew up wearing brand-name polo shirts, and there was always something in the look and feel of a polo that evoked a sense of the South for him. And over the years, he’s tailored the iconic cut, look and feel of polos and other clothing to represent a sense of tradition, style and class that echoes Southern sensibilities.

After graduating from the University of Alabama, Brent, moved to Birmingham to work in real estate. While he enjoyed his job, he kept returning to the idea of creating the ultimate "favorite shirt" for himself. Looking at the name brands on the market, he saw a need for a shirt that captured the Southern style he loved while also offering premium performance and comfort. So, he set out to make a shirt that would stand apart from the competition with superior quality, comfort and design.

At Southern Point Co., we focus on every detail, from the materials we use to the subtle design features we incorporate into our apparel. We finish off each shirt with a Southern staple, the logo. For us, the logo could only be designed after one thing — Brent’s beloved dog, Greyton. Each Southern Point Co. shirt is marked by our signature German Shorthaired Pointer logo. It’s man’s best friend representing man’s new favorite shirt.

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